South Korean musician Psy’s hilarious music video for Oppa Gangnam Style has been tearing up the charts:
Sure, it’s catchy, but it turns out there’s a message behind it. Gangnam is an absurdly wealthy area of South Korea, like America’s Beverly Hills meets The Hamptons meets Tokyo. Just like anywhere else in the world, the people who have inspire the people who don’t – but only inspired to spend like they have it, not inspired to actually make it. As a result, there’s a running joke in South Korea about women who spend $2 on ramen for lunch and then spend $6 on coffee.
Psy’s actually from Gangnam, and his video is a series of cut-together scenes that at first look glamorous – but then turn out to be pretty sub-par. For example, it opens with him sunning in the sand, but as the camera zooms out, you can see he’s really at a children’s playground, looking like an idiot. He’s really making a social comment, and you can read more in The Atlantic’s piece on Oppa Gangnam Style.
In America, it’d be like a gangster rapper poking fun at guys who claim to be tough, wealthy pimps, but who drive their $100,000 car home to their $50,000 house and proceed to spend the weekend doing chores while their wives relax on the couch. (I love it already.)
SQL Gangnam Style
Everybody wants 80 cores and 1 terabyte of memory on their database servers – and yeah, we work on those. It’s fun to open Task Manager and look at all the pretty pixels. I’ll save you the math: at sticker price, that’s over half a million dollars just for the SQL Server licensing alone. (Thankfully, in these circles, nobody pays sticker price.)
Notice how those CPUs are just sitting there idle, not doing anything? Hmm.
SQL Server 2012’s new core-based licensing means we have to stop flushing our money down the drain on accident. Our SQL Server needs a balanced diet: we can’t afford to spend $6 on coffee and skip lunch.
SQL Server’s version of a balanced diet is a balance between:
- How fast the SQL Server’s CPUs can consume data
- How fast the storage can deliver the data
- How fast the pipes are between the CPUs and the storage
If you’ve invested all your money in one of the three, and the other two are horrific, you’re Gangnam Style.
It’s fun to dance around doing the pony trot while yelling that you’re Gangnam Style, but don’t do SQL Gangnam Style. Spread your budget around to get the right combination of CPU, storage, and throughput in order to make your app fly.