When we started offering SQL ConstantCare®, our mentoring service, I wanted to make our web site as simple as practical. Too many choices can paralyze people (and a great place to read more about that is The Paradox of Choice.)
To streamline your options, I just bundled all of our self-paced recorded training videos in a package with SQL ConstantCare, and that was that. If you wanted the training, you could either get it all for $95/mo, or $895/year – but it also included SQL ConstantCare®. It was all one package.
I immediately started getting emails that sounded like:
I want just one of the training videos, and I’m not allowed to install software at work. Can I buy just one of the videos without any software?
I fought it for quite a while, encouraging folks to just sign up for a monthly subscription. It just didn’t work – people couldn’t budget enough time to watch the longer courses inside the span of a single month.
So starting now, our self-paced recorded videos are available individually again, and we’ve got a new Recorded Class Season Pass that lets you get ’em all for a year.
But, uh, I’ll tell you a secret: Black Friday is coming. Every year, we run a sale during November where we dramatically reduce prices. Feel free to poke around, maybe start talking to your manager about which classes you’re interested in (or even our live classes) – and start warming up that credit card. On November 1st, we’ll make you a deal.
5 Comments. Leave new
I’m assuming since I haven’t read otherwise, EU sales are still a no go due to GDPR?
Yeah, we’re looking at bringing out an EU-specific version of SQL ConstantCare next year, but we’re focusing on our core base first.
Thanks for responding Brent, I should have been slightly more specific, I was more concerned with the training materials (i.e. Recorded Class Season Pass etc) as apposed to consulting / Constant Care products.
Although Constant Care is something I shouldn’t need 😉 (according to my mother.)
Yeah, we just have an all or nothing approach with GDPR right now. I’m not confident in the WordPress/GoToWebinar/WooCommerce ecosystem’s ability to survive a government inquiry about GDPR, so it’s not worth the business risk to me to do online sales. You can read more about that decision here: https://www.brentozar.com/go/gdpr
I’ll let companies with deeper pockets deal with the EU for now, let them set the legal precedents. Seems prudent. You wouldn’t want a DBA who isn’t prudent. 😀
You can read more about the paradox of choice here: https://en.wikipedia.org/wiki/The_Paradox_of_Choice
Or here: https://www.pbs.org/newshour/economy/is-the-famous-paradox-of-choic
Or here: https://psmag.com/social-justice/paradox-choice-barry-schwartz-psychology-10-years-later-96706
Or here: https://www.nytimes.com/2010/02/27/your-money/27shortcuts.html
Or here: https://hbr.org/2006/06/more-isnt-always-better
Or …