Eagle-eyed readers may have noticed a subtle change to our site, swag, and PowerPoint templates over the last few months. Here’s the evolution as seen in our company coffee mugs:
Far left, the one with the heart, is the current one, but the transition is a funny story.
Our marketing firm, Pixelspoke, first designed the logo on the far right when they came up with the Brent Ozar Unlimited® brand. Their market research said that our customers believed we were “loving commando nurses” – people who parachuted into dangerous territory, guns blazing, and saved people from danger while truly caring about their needs. (Those three words still make me giggle.) Anyway, we loved the logo, and we sent it off to our lawyers for trademarking.
And with a red cross in the middle of the logo, you can guess how that went.
We picked the only logo that is protected by the Geneva Convention. Whoops.
For round two, the designers came up with the middle logo – a white cross in a red circle. This got around the Geneva Convention issues, but between the Swiss flag and Swiss Army knives, our lawyers figured this wasn’t a very good idea either.
We were deeply in love with the pocket, so we went back to Pixelspoke’s talented folks and came up with round 3 – the red heart in the pocket. It manages to convey both medical stuff and our caring nature. We’d originally had another logo in the running with a heart in it, but we had really polarizing opinions about it. The heart does seem a little cheesy, so people either love it or hate it. After we thought about it for a while, we decided we kinda liked the polarizing aspect – after all, we’re kinda polarizing too.
It’ll take us forever to get through all of the little spots around the web where we’ve got the old logo, so if you spot one, let us know. It’s like a treasure hunt, except…the opposite.
If you want one of our mugs, you have two options – either become an employee, or buy one. We’ve got the sales set to the cheapest price possible, and we’re certainly not going into the coffee mug business. I just mention that here because people are going to ask how to get ’em, and no, we’re not giving them away for free. (Except to employees!) Rather than giving away free coffee mugs, we give away free SQL Server training. Enjoy!