When we launched our self-paced online training classes, we packaged them as focused courses that addressed a single pain point like:
- How to Tune Indexes and Speed Up SQL Server
- How to Read Query Plans
- DBA’s Guide to High Availability and Disaster Recovery
- Virtualization, SANs, and Hardware for DBAs
You paid a fixed price for the course you wanted, and you got access to it for 18 months. We figured you could learn a topic well across the span of a year and a half, and then pick which topic you wanted to tackle next.
You learned stuff about SQL Server, and we learned stuff about you.
You want to learn everything. After we released the Everything Bundle, it quickly turned into our biggest seller by far, accounting for over 80% of our sales. When we surveyed Everything Bundle buyers, they wrote comments like, “I love your style of teaching. Anything you want to teach me, I want to learn.” Alrighty then!
48% of you don’t want to pay up front. About half of the buyers said they want to pay a big chunk up front so that they only have to deal with their corporate expense process once. However, a lot of you would rather pay a monthly subscription fee.
You’re not good at managing your time. Let’s be honest, dear reader: every week, we get emails that say the same thing. “Can I get just another month or two? I’ve been really busy at work, and I didn’t watch a lot of the stuff I wanted to watch.” Even if you bought 18 months up front, you want to be able to add a few more months – especially when we’re adding new material.
I heard you loud and clear.
So this week, we’re taking our sales offline to make some changes. I’m excited to tell you all about it next week when we relaunch.