Every few minutes, I see somebody tweet something about their Twifficiency score. Now, I don’t have a problem with shallow people who want to compare their metrics with others – okay, maybe I do – but let’s take a step back for a second and look at what’s happening when you use that tool.
When you first visit Twifficiency.com, notice the warning at the bottom of the page:
The warning states, “Twifficiency will tweet your score on your behalf. Do not use this app if you do not consent to this.”
They’re not going to give you another warning – they are going to tweet for you. This will piss off your followers because the rest of us truly don’t care about your Twifficiency score. We may not even care that much about you, and posting vain metrics is a surefire way to get us to care less about you.
Next up, when you click that “Calculate my Twifficiency” button, read the warning Twitter gives you:
This gives Twifficiency.com the right to do things with your account, like post messages, follow people, change your profile, you name it.
Are you really comfortable letting a complete stranger do absolutely anything to your Twitter account just to get a meaningless metric?
Because if so, I’d like you to send me your Twitter login info, and I’ll be happy to give you a really cool random number.
When I see a Twifficiency tweet from someone, my first thought is, “They don’t take their own data seriously – there’s no way I’d hire them and let them touch my company’s data.”