WhiteHouse.gov is not a blog.


I keep hearing people patting themselves on the back saying, “Look – our President has a blog!”

Hmmm.  It doesn’t smell like a blog to me because:

  • There’s no comments
  • There’s no trackbacks
  • There’s no personal touch – it’s very, very clearly written by marketers (and certainly not the President himself)

If the White House blog is considered a blog, then check out WaMu’s new blog:

WaMu Blog
WaMu Blog

Oh, sure, it might LOOK like a list of press releases with an RSS feed – but no.  It’s a blog.  Just like the White House one.  For realz.

All hail the new era of corporate openness and blogging!  Woohoo!

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7 Comments. Leave new

  • I, for one, welcome our new blogging overlords. In all seriousness, I think you're absolutely right about what composes a blog. Anything else is just a carefully constructed press release. Blogging is a lot more intimate because it involves us all in a conversation outside of simple form letters and stock communication. Otherwise, I would get a lot of stock responses from you saying "Brent Ozar would like to thank you for your thoughts… blah blah blah… sincerely [Brent Ozar signature stamp]"

    • Right, exactly. Instead, you get personal responses that say things like, "You, sir, are an idiot, and I really am going to start enforcing that restraining order."

  • If the White House and WaMu convince the majority that what they have IS a blog, then guess what it's a blog. We'll have to come up with another word for the 'real' definition of a blog. Maybe 'bi-directional conversational mechanism devoid of most marketing spin.'

  • Well said. Well said, indeed.

  • Right on Brent ! Had a good laugh on this one….


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