I keep hearing people patting themselves on the back saying, “Look – our President has a blog!”
Hmmm. It doesn’t smell like a blog to me because:
- There’s no comments
- There’s no trackbacks
- There’s no personal touch – it’s very, very clearly written by marketers (and certainly not the President himself)
If the White House blog is considered a blog, then check out WaMu’s new blog:
Oh, sure, it might LOOK like a list of press releases with an RSS feed – but no. It’s a blog. Just like the White House one. For realz.
All hail the new era of corporate openness and blogging! Woohoo!