SQL Server Magazine just posted an interview with Billy Bosworth about the Quest Association for SQL Server Experts. One of the quotes that stood out for me was:
“We want real people who do real jobs . . . that can interact with us very early in the process of building a product. That helps us to identify what the real pains are out there.”
I’m a member of the QASSE (I like to pronounce it in a way that rhymes with “posse”, but that’s just me) and I can vouch for Billy’s quote. Every time I’ve interacted with Quest, it’s been a learning experience for both sides. They ask a lot of questions about how their products are used, and how they can be used better. They put a lot of time and effort into that listening, and they’re not just giving a BS marketing line.