This week, Jeremiah, Kendra, and I are presenting at SQL Intersection, a conference that also happens at the same place and time as DevIntersection and AngleBrackets. I like Intersections because there’s a bunch of different technologies covered – SQL Server, all kinds of development, SharePoint, cloud, and infrastructure.
For our pre-con, the Accidental DBA Starter Kit, we had a little fun with the attendees. We had a little contest, picked a couple of winners, and brought them to the front of the room. Their prize: our Make SQL Server Apps Go Faster video course, but then things got trickier. We offered to give them a different prize if they’d give that up for what was inside envelope #2. After a few minutes of toying with their emotions, we announced that they weren’t the only winners, and attendees should check under their seats.
Exactly half of the audience – the right hand side – had coupons for the video course too. We toyed with the other half of the audience (LOSERS!) for a while, and then gave them the prizes too, complete with an Oprah moment. “You get free training videos! And YOU get free training videos! Everybody gets free training videos!”
We love this stuff.
For those of you who joined us in our PASS pre-con earlier this month, you might be asking yourselves, “Hey, how come you didn’t do this at the Summit?” Well, we tried, but PASS wouldn’t let us do it:
Your prize giveaway contained direct references to your company and services…. The training material is combined with direct links to your website, other course offerings, and has your company logo viewable….
That’s a shame – we really would have loved to give away the free training to all of the attendees. After all, it’s the exact same training material they already paid PASS for, and we just wanted to make their note-taking and ongoing learning easier.
Ah, well – guess we’d better focus on our SQL Intersection post-con on Thursday. (Don’t bother checking under your chairs – or maybe I’m just saying that to throw you off the trail.)