PASS Session on Analytics by Donald Farmer (#sqlpass)
George Box said, "Essentially, all models are wrong, but some are useful." Donald illustrated this point with a brief history lesson. Early models of the universe said the sun revolved around the earth, and with that model, marvelous things were possible in architecture, celestial navigation and science. Even though the model was wrong, it was still extremely useful. Data modeling holds to that same statement: your models will never be right, but your key is to figure out which ones are useful enough.