Microsoft Partners with Taco Bell for Naming Rights

SQL Server

REDMOND, WA – Microsoft announced today that SQL Server vNext’s editions will be named by their new marketing partner, Taco Bell.

“We’re excited that SQL Server Supreme Edition is now our top-of-the-line product, replacing Enterprise Edition. When you hunger for warm, satisfying In-Memory OLTP wrapped in the power of unlimited memory, only SQL Server Supreme Edition satisfies,” said product manager Mark “Tex” Souza of Microsoft’s Data Platform Group.

The database icon, laid sideways and covered in cheese
The database icon, laid sideways and covered in cheese

Souza continued, “Like the Sriracha Quesarito, which is the best of a quesadilla and a burrito rolled into one, Windows Azure SQL Database offers a great hybrid of the SQL Server you know and love, plus the tasty goodness of Microsoft-managed cloud services. Therefore, we’re renaming it as the Microsoft Databasarito.”

At press time, we’re still trying to confirm that Express Edition has been added to the Taco Bell Dollar Cravings menu, and track down the rumor of a new product code named Fourthdatabase.

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