Our Monday Links Email is 10 Years Old.

Company News

I’ve been celebrating the 20th anniversary of BrentOzar.com, but it just so happens that this year marks another fun anniversary.

Ten years ago, way back in 2011, I wrote:

You’re overworked.  You don’t have the time to sit around reading blogs, keeping up on the latest industry news, and reading web comics.

That’s where we come in.  To stay on top of our game, we have to spend a couple days per week honing our skills.  We’ve started a weekly email recapping the best stuff we’ve found in the community this week.

You can read the very first one we sent, complete with our original Brent Ozar PLF branding featuring me, Jeremiah, Kendra, and Tim:

The look has changed a lot since then, but the idea is still the same: share the best links from a week of web surfing. There’s always database stuff, but also generally interesting stuff, too.

When we decided to launch a newsletter, we did not want it to be about our own content. If you want to read the stuff we’ve written, that’s what the blog is for. It didn’t make sense to craft new content and then keep it hidden behind a newsletter subscription.

Instead, we wanted to share the best stuff that other folks have written – things that you might not otherwise find. Ten years ago, the blog was already really popular in the database industry, so we knew that if we launched a newsletter, we’d get a lot of subscribers quickly. (It worked: we’ve had over 100K subscribers for quite a while.) We wanted to help other bloggers in our industry by bringing them thousands of fresh readers.

I know firsthand how hard it is to start a blog. You toil away writing a really helpful post – only to have it disappear into the ether, apparently with no readers and no comments at all. Our newsletter tries to fix that by spotlighting the good stuff – no matter whether it’s an established blogger, or someone who’s brand spankin’ new. My favorite moments are when new bloggers say excitedly, “holy smokes, you brought a lot of readers to my blog!” I look at the newsletter as a service to both the readers and to bloggers in our industry.

And it’s worked that exact same way every Monday for a decade.

If you’re not already a subscriber, you can subscribe for free here, and you can see the most recent issue here. Enjoy!

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Where I See Databases Going in the Next 10 Years
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5 Comments. Leave new

  • Joe McBratnie
    March 22, 2021 5:03 pm

    Wow 10 years in the making. Keep it going I enjoy the reads

  • Konstantin Taranov
    March 24, 2021 9:13 am

    Awesome work, Brent.

    Could you add some BI analysis to improve this post (or create new)?
    What is top 10 domain names is most frequent group by year?
    What is the most clicked url from year?
    And etc.

  • Konstantin Taranov
    March 24, 2021 9:15 am

    Also: 10 years ago your looks like a teenager on avatar:)

    • Hahaha, thanks! We stopped tracking link clicks several years ago in anticipation of the GDPR – we didn’t want to collect any more data than we had to.

  • Alex Friedman
    March 25, 2021 3:28 pm

    Nice milestone! Just checked and I subscribed in 2013, wow how time flies. Never regretted subscribing 🙂


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