Professional Development

Bloggers: Don’t Focus Too Much on Search Terms

When blogging, it’s tempting to use your web analytics software to examine what people are searching for, and then build your new blog posts around the search terms people are using.  After all, if people are searching for that, it’s a popular topic, so you should write about it, right? Wrong. You already wrote about…
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Book Review: The Whuffie Factor

You, dear reader, probably don’t work in the marketing department.  The vast majority of my readers are information technology professionals, and the rest are my family.  (Hi, Mom!) Today, you can’t get a job like mine without knowing how whuffie works. In the not-too-distant future, you may not even be able to get a job…
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Things you know now…

Mike Walsh (Twitter, blog) tagged me with a great question today: what do you wish you’d have known when you got started? Oh, where to begin… Pick one thing and get really good at it. Every year, there’s going to be some sexy new technology.  Your friends are going to be all over it, and…
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Putting ads on your old WordPress posts

In my series on How to Get Started Blogging, one of the first things I talked about was deciding what you’re blogging for: money, career, or something else.  That series focused on blogging for your career, but if you’re interested in going after money, there’s a WordPress plugin that I’ve found helpful. Whydowork AdSense will…
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WhiteHouse.gov is not a blog.

I keep hearing people patting themselves on the back saying, “Look – our President has a blog!” Hmmm.  It doesn’t smell like a blog to me because: There’s no comments There’s no trackbacks There’s no personal touch – it’s very, very clearly written by marketers (and certainly not the President himself) If the White House…
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The Simple Twitter Book

Adding More Info to Your Twitter Profile

Download My Free Twitter Book When someone views your Twitter page, they make a snap decision whether or not to follow you.  They want to know in a matter of seconds if you’ve got something interesting to say. Unfortunately, sometimes your most recent page of Twitter updates has goofy stuff that may not be related…
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Interview Tip: Don’t Stress Out

I was just talking to a fellow blogger who’s going through an interview process, and we touched on something that bears repeating here. Interviewers don’t always expect you to know the answers. Sometimes they ask you a string of ugly, nasty technical questions that you can’t possibly have seen before.  They might not be testing…
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About those blogging rules…

A couple of weeks ago, I blogged about some guidelines for getting started with technical blogging.  I’ve now gone and broke one of them – not editing your WordPress template. When CSS sharpie Jeremiah Peschka read of my desire to make my site span the full width of the page, he offered to give me…
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