SQL Server: Off-Row Storage NVARCHAR(MAX) on LOB pages — keeping the fat out of the scan SELECT Id, DisplayName FROM dbo.Users; -- no AboutMe SELECT * FROM dbo.Users; -- * includes AboutMe AboutMe in-row · 12 leaf pages 1:701 1:702 1:703 1:704 1:705 1:706 1:707 1:708 1:709 1:710 1:711 1:712 2 fat rows per page — AboutMe inside every row scan reads: 12 (every fat page) AboutMe off-row · 3 leaf + 8 LOB pages 1:501 1:502 1:503 a 16-byte pointer, not the value LOB pages · the AboutMe values …never read — nobody asked for AboutMe scan reads: 3 (thin leaf pages only) 3 + 8 LOB = 11 scan: 12 vs 3 — the fat stayed home