Your Data Career is Stuck in a Rut.

You haven’t really grown as a data professional this year.

You’re kinda floating along in your database career, reading blogs, attending webcasts now and then. Maybe you’ll hit a SQL Saturday this year, but … you don’t really have any plans set in stone. When you hit a problem, you Google it. Most of the time, you find answers. That’s been good enough to get you by.

But you’re not really sure what to put on your resume for 2019.

It’s not that you’ve been thinking about it – you’re not looking for a job or anything. But…what if you did? What would you be proud of doing over the last year?

Plus, work won’t let you use the latest and greatest stuff anyway. You’re not using SQL Server 2017 features in production yet, let alone 2019 – it’s not even on the company roadmap yet. You’ve been doing the same stuff for a year or two now. Every week on your calendar looks just like the last week: put out the same fires with the same tools and techniques again and again. You’ve even used our First Responder Kit, but…you feel like you’re missing a lot of tips and tricks around how to use it powerfully, and how to understand exactly what’s coming out of it.

Data Saturday Holland 2019

I don’t blame you.
Learning this stuff is expensive.

You want to go to training classes and conferences, but:

  • Conferences are crazy expensive – the 5-day PASS Summit registration is $2,599, and that was the early bird price! Try to register right now, and it’s $3,500!
  • Travel and hotels cost even more – throw in flights, hotels, and meals, and the conference is going to cost you $5K.
  • You can’t schedule that much time off in advance – you really want to be at a particular city in a particular month, but…it’s just so hard to know what your deployments and projects are going to look like that far out in advance.
  • Even if you go, you’re not getting deep learning – for your $5,000, all you get is a couple of 1-day pre-con classes that don’t have enough time to really dig deep into anything, plus a bunch of 45-70 minute sessions cobbled together in random order. (Don’t get me wrong – I love conferences – but that’s not where I go to really dig deeply into subjects.)
  • You wanna learn now, not a year from now – you wanna start becoming better at your job today.
  • In-town classes are terrible – they’re taught by people who are “professional instructors” who just read off slides that somebody else wrote. Often, they haven’t even done the tasks in real life. When you describe a problem you’re having at work, they mumble theoretical stuff instead of instantly relating it to a real problem they’ve solved in the last year or two.
  • So you resort to blogs and webcasts – but they’re short, bite-sized nuggets, and they don’t take you all the way from point A to point Z, either. You read a lot of free stuff, but…you never get the whole picture laid out start to finish.

And my classes ain’t cheap, either.

Live Class Season PassBy now, you know I’ve got live online training classes that are totally unique in our industry, with all kinds of perks nobody else can match. You start with my 1-day Fundamentals of Index Tuning and Query Tuning classes make sure that you’ve got a good foundation, explaining concepts like:

  • How to pick the right column to go first in an index (and no, it isn’t based on selectivity of the data in the table)
  • How to find the right parameters to use when troubleshooting a query plan
  • How to identify common anti-patterns in queries and plans, and fix ’em fast

Once you’ve conquered those, then you’re ready for my 3-day Mastering classes on indexes, queries, and server tuning. In those, I start by lecturing & demoing a concept, and then you get a challenge in a hands-on lab to make sure you learned the material. Plus, you get to watch me solve the same challenge to see if there were any tips you missed.

Most of the students take a look at the course library and say, “You know what? I wanna take these all year long. I wanna really push myself to learn as much as I can, as fast as I can.” They spring for my Live Class Season Pass, which not only gives them the live classes, but the ability to take ’em multiple times, and re-watch the recordings whenever they want.

But let’s be honest: training this good is really expensive. The Live Class Season Pass is $5,995, although you can save $2,000 if you build your own lab VM to follow along with the exercises. Most companies won’t fork out that kind of cash to help you learn, and it’s really hard as a data professional to fund that kind of training yourself.

So I hatched a plan, and I’ll tell you more about it on Thursday.

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8 Comments. Leave new

  • When will it be possible to book these classes from Europe?

  • I tried to discuss these courses with my boss and his response was – why do we need to pay thousands $ as for example, Pluralsight courses price is 29$ per month. Have you had similar questions from your customers? What arguments can I use?

    • Denis – oh sure, absolutely. For starters, you don’t get hands-on labs with Pluralsight, nor the ability to ask live questions of the presenters. You’re just basically listening to someone spew information at you, in one direction, without even seeing their face. Personally, I can’t learn anything that way: I lose focus within a few minutes of someone just reading stuff out loud to me, especially when I don’t even see their face.

      But if you’re the kind of person who can just read something and you can become a master of it, then by all means – why even pay Pluralsight? Just read the documentation, for that matter. 😀

  • I would say that you shouldn’t pay for a conference if you want training. A conference (at least for me) is to not only improve on areas that I already know about, but to open myself up to things that I didn’t know existed. This can happen in a session, at lunch or over drinks or even walking through the exhibitors.
    If you need to improve on something specifically, there are better ways to do that.


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