At SQLServerPedia, we syndicate blogs to help people get more exposure, build their brand, and enhance their careers.  The cool thing about syndication is that the original post stays on your site, and the discussion happens on your site.  SQLServerPedia just gradually brings you more readers over time.

Head Wound

Head Wound

The other option is to join up with an existing site and put your original content there.  Bigger sites might already have more readers, and you get a lot more exposure right away.  If you take that rocket ship approach, make sure you understand who owns your content, your conversations, and your readers.

Sean McCown (aka @MidnightDBA) recently learned this lesson the hard way, and he wrote about the experience in his post, “A sad goodbye to Database Underground.”

“However, as of very recently InfoWorld has pulled my access and cancelled my blog of several years because they didn’t think I was writing often enough….The blog may stay online for a little while, but there’ll be no more updates.  I’m told by a fairly reliable source that the guy who killed it is likely to delete all the content.”

Ouch.  Remember, bloggers, no matter how good the relationship is with your blogging site today, everything can change over time.  The site can sell out, the staff can change, and your content can disappear.  Your content is your resume.  When you give someone else complete control over your content, make sure you’re getting enough in return.

Don’t put all of your eggs in one basket – especially when it’s somebody else’s basket.

Brent Ozar
I make Microsoft SQL Server faster and more reliable. I love teaching, travel, and laughing.

I’m mostly a figurehead here at Brent Ozar Unlimited. My true skills are menu advice, interpretive dance, and reading Wikipedia.
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  1. Yep it rocks, it has very nice list of the authors (columnists)!

  2. Syndication is a very good thing and it has definately had a positive impact on my vistor numbers both here and elsewhere. Going beyond that and giving up ownership of your content is putting control of your content and your online brand in the hands of someone else.

  3. Dang, you’re a fast blogger!

    Sean’ blog on InfoWorld wasn’t the standard setup. He’s kept his own “DBA Rant” column hosted locally for years. The IW blog didn’t have syndication as an option, and it’s something that got him a lot of exposure and extra street cred, along with his IW articles.

    We totally agree, but in specific situations, self hosted isn’t an option.

    • Well, when you say “self hosted isn’t an option,” I think of the War Games quote – the only way to win is not to play. There’s always going to be sites that say, “We want to host your content, and we won’t accept syndication – we have to have complete ownership of your stuff.” Self-hosting isn’t an option for that, but you have to be getting enough out of it to make the deal worthwhile to you. If you’re getting paid, getting consulting deals, or getting exposure, you can make that tradeoff, but just don’t put all of your eggs in that one basket. Obviously you guys knew that, but thank goodness Sean was maintaining his own blog elsewhere. I see other folks who put all their eggs in somebody else’s basket just hoping things will work out for the best. It doesn’t always work that way…

      • I hear ya. But the self hosting issue aside, it really is sad (thinks I) that someone just randomly decides “you’re out”, and then they’re out. We’ll have to go back through old blogs and fix broken links, once they take all the content down (and they will)…

        In short, yep.

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