Software vendors sometimes sell products to customers that require expertise that goes beyond what the customer skill set is and what the ISV can afford to keep on staff. This becomes painful when complex issues arise and solutions are needed – quickly.
Brent Ozar PLF provides ISVs and their customers objective expertise in SQL Server performance tuning. Comprehensive analyses can isolate even the most complex issues in less than a day and resolution plans are provided so that both the ISV and their customer clearly understand how to solve issues quickly and with minimal impact on the business.
Why We’re Good at Working with ISVs and Clients

Brent handing out bacon lollipops for Quest Software
We’re unique in the consulting industry: all of our consultants have worked at both database administrators and software vendors.
We understand what it’s like on both sides of the support call. The clients hate the software vendor, and the software vendor barely tolerates the clients. Both sides wave accusations around. Eventually things get bad enough that the software vendor is in danger of losing the client, and that’s where we come in.
We have a simple 3-day triage process:
- We spend a few hours with the ISV’s staff examining how the application interacts with SQL Server
- We get on a conference call with the clients’ IT team, and we walk your client through a series of troubleshooting checks
- We identify the root causes of the performance issues
- We spend a few hours with the client training them how to improve performance in their environment
- We spend a few hours with the ISV’s staff (separately) training them how to improve the software
We pinpoint the problems – there’s never just one – in a friendly, fun way. We get everyone together on a web conference, control the client’s screen, and walk them through a series of troubleshooting activities. We’ve got the experience it takes to see through the multiple conflicting symptoms to arrive at the real underlying problems. We don’t pull anybody’s pants down or throw anyone under the bus – we just help you get to the right solutions as quickly as possible, preserving everyone’s reputation.
How It Works
Contact us and we’ll send you sample presentations, ISV testimonials, and availability details. In just a few days, we can turn an angry customer into a satisfied one that will sing your praises. Why gamble on other consultants who don’t understand your business?

