Tag Archive: carolinecollective

Leaving Caroline Collective

In May, I leased the first desk at the Caroline Collective, a new coworking space near downtown Houston.

Open Door Policy

Open Door Policy

Today, I moved my stuff back out.

I left because of something simple: I need too much “stuff” to do my job.  In order to do my job, I use a few pieces of bulky technology gear like a big monitor, a couple of virtual servers, and a few external hard drives.  I’ve downsized that gear as much as possible, but it’s tough to fit a multi-terabyte data warehouse in a shoebox.  There’s two common solutions to this technical problem: downsizing the gear, or remote-hosting it.  I need 8 cores minimum, 16gb ram minimum, 4tb storage minimum, etc., and I frequently reinstall the OS from scratch, so I need DVD boot access.  I could do it with a blade in a chassis somewhere, but only if I had really fast upload access, and that’s not usually true even at my house.

I wanted to be able to leave my gear at my desk, so I got a dedicated desk at Caroline with lockable storage.  The problem is that I can’t lock all of my stuff inside storage – a monitor and a couple of servers don’t fit in a box.  Originally, I wasn’t concerned because the plan was that only full-time Caroline tenants would have keys, and the rest of the time Caroline would be closed.  As long as a tenant was there, I wasn’t worried about my stuff walking off.

As time went on, though, the Caroline Collective became something bigger than a coworking space – or to be more accurate, something other than a coworking space.  It frequently hosts after-hour events and parties where hundreds of strangers come in and mingle in the open space and parking lot.  People come and go all the time, and it’s becoming really successful.  I didn’t mind that the “working” part of the coworking space shut down after 5pm as parties and events started, because I didn’t work much after 5pm anyway.

That’s great for Caroline, but it’s not so good for coworkers who want to lease their own dedicated desk space.

I really loved the environment at Caroline, and I strugged with the security decision, but I ended up having to pull the plug.  A few times, I came into the office and found the doors unlocked (or just plain open) and twice I found strangers sleeping in the coworking space. I had a mental problem with that: sure, I should ask them who they were and whether they belonged (with an open/unlocked door, it’s a valid question) but what would I do if they gave the wrong answers?

At that point, I got nervous for my own security, not just the security of my gear, and I decided to call it quits.  Even if I lassoed my monitor to the desk with a Kensington lock and jury-rigged some kind of server cable lock for the rest of my gear, I still couldn’t handle the thought of walking into an office and finding a stranger sleeping in it.

I’d voiced my concerns with Matt & Ned before, and we agreed that I’m not the right tenant for a coworking desk at Caroline.

In a perfect world, I’d just upgrade to an office there because that would solve my security concerns.  I’d just lock the door, and that’d be the end of it.  Unfortunately, I can’t justify the >$500/mo cost of a dedicated office, and I didn’t really want that to begin with.  To me, the point of coworking is that awesome interaction with others, and you lose that when you’re in a private office.

I still believe coworking is the way of the future.  More and more people are working remotely, freelancing and consulting, and we need places to work.  Caroline is the best option out there right now.  It’s just that it’s still not the perfect option for me personally, but I bet if you’re reading this, and if you telecommute, you would be happy at the Caroline Collective.  I would wholeheartedly recommend it to anybody – as long as they don’t need a bunch of expensive gear to do their job.

Brent Ozar

Brent specializes in performance tuning for SQL Server, VMware, and storage. He's one of the very few Microsoft Certified Masters of SQL Server, a published author, and a Microsoft MVP. He likes travel, Jeeps, Apple gear, jokes, and writing about himself in the third person. Read more and contact Brent.

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Caroline Collective: The Morning After


It’s the morning after the Caroline Collective grand opening party. The place was absolutely packed with interesting people, and that’s my definition of a success. For images of the evening, check out the Caroline Collective Flickr pool.

Seemed like everybody I talked to wanted to get in on the coworking action, and they had the same basic questions:

Q: When is Caroline open?

It doesn’t have an “official” schedule yet, just whenever a tenant shows up. The tenants have keys. I’m here on weekdays by 7-8am, and from then on there’s somebody here until pretty late. Join BrightKite.com – it’s like Twitter, but for physical locations – and you can get notified whenever one of the tenants checks in at 4820 Caroline. Sometimes we’re here, but we just forget to unlock the doors – send a Twitter or a BrightKite note and it’ll rouse us.

Q: Is everybody in the web business?

No, that’s what I thought it was going to be too, but it turns out that’s not the case. The only web folks we have here (off the top of my head) are True Light Resources, and everybody else is all over the map. Caroline tenants include software developers, a TV producer, a photographer, a foundation, and of course, the ArtStorm crowd next door. It’s a really broad pool of people.

Q: What’s it take to join?

Anybody can show up anytime Caroline’s open and just sit down at an available desk. There’s free WiFi and free coffee. If you like what you see, there’s a few membership levels. At the $300/mo level, you get your own desk, which is pretty cool because you can leave your stuff there – monitor, speakers, whatever.

Q: What’s it take to get an office?

Patience, grasshopper. Those went first – as of a couple days ago, they’re all taken. We’ve got plenty of desks available, though.

Q: Who were those two well-dressed hotties?

Those would be Ned Doddington (left) and Matthew Wettergreen, the founders of Caroline:

Matthew Wettergreen and Ned Dodington

Excellent photo by Ed Schipul, and excellent vision by Matt & Ned.  This place was absolutely awesome last night, and the energy was so positive.  Everybody seemed to “get” the whole coworking concept, and I’m excited at what’ll happen over the coming weeks.  Congratulations, guys!

Brent Ozar

Brent specializes in performance tuning for SQL Server, VMware, and storage. He's one of the very few Microsoft Certified Masters of SQL Server, a published author, and a Microsoft MVP. He likes travel, Jeeps, Apple gear, jokes, and writing about himself in the third person. Read more and contact Brent.

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Caroline Collective grand opening coming June 7th

I moved my gear into my desk at Caroline Collective today – well, actually, it was more of a buy-and-move. Most of this stuff is a new copy of the gear I use at home.

The grand opening will be Saturday, June 7th from 7pm til 10pm. The invite reads as follows:

“We are (collectively) happy to announce the Grand Opening of the Caroline Collective, Houston’s first coworking venue! Please join us Saturday, June 7th from 7-10pm at the home of Caroline Collective for drinks, light refreshments and heavy celebration. The event will be co-hosted with ArtStorm featuring collage artist Patrick Turk and the esteemed tenants of Caroline. Your attendance is not only appreciated, it’s needed. After all, it’s about all of us. Tasty hops provided by Houston’s own Saint Arnold Brewery and delectable dishes by chef David Grossman.”

Caroline’s at 4820 Caroline Street, 77004 with easy access from the Wheeler stop on light rail. Parking is available. I’ll be there, so if you’re interested in meeting a strangely outgoing SQL Server guy from Quest Software, c’mon down.

This is also the same night as the Ladytron concert, for which I hold two tickets.  The concert starts at 9pm – the jury’s still out as to whether or not Erika and I will leave the CC grand opening for the concert.  If I’m debating tossing a pair of Ladytron tickets to stay here, then you know it’s going to be a good party.

Brent Ozar

Brent specializes in performance tuning for SQL Server, VMware, and storage. He's one of the very few Microsoft Certified Masters of SQL Server, a published author, and a Microsoft MVP. He likes travel, Jeeps, Apple gear, jokes, and writing about himself in the third person. Read more and contact Brent.

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Signed my lease at the Caroline Collective

Yesterday afternoon, I stopped by the Caroline Collective and signed a lease on my very own desk.  Sounds odd to lease a desk, eh?  Especially sight unseen – there’s no actual desks in the space, just a big empty room with concrete floors, white & blue walls, and fluorescent lights dangling from a low ceiling.

Matt & Ned nervously showed me their prototype wood desk, and I could tell they weren’t sure whether or not I was going to “get” it.  One of them said something about how the desk would be finished off, and I had to laugh.  Finishing anything off isn’t the point.  It’s not that coworking needs to be unpolished, but the finish on the desks doesn’t matter.  Although, I do have to confess that I cringed when I read Ned’s Twitter about Knoll furniture – I thought to myself, please, God, don’t go buying high-end office furniture this early in the game.  I love modern stuff like that, but damn, it’s expensive for a startup business.  Anyway, I was relieved to see the desks were inexpensive but well-crafted wood jobs instead.

I get the whole coworking thing, especially as somebody who telecommuted for five years, but I bet most people aren’t going to foresee it until the desks and the personalities go in.  The factor that makes coworking tick is the chemistry – the unique mix of people from different backgrounds, different companies (or no company at all), the laid-back informal discussions that don’t come from meetings organized on a calendar.

When the people are in, when the artists are slinging paint, when the beer is in the fridge, when the desks are filled haphazardly with relics of different careers, that’s when people will get it, and it’ll happen like wildfire in a city like Houston.

And you’ll wish you’d have signed a lease on a desk while they were still available.  Trust me.

Brent Ozar

Brent specializes in performance tuning for SQL Server, VMware, and storage. He's one of the very few Microsoft Certified Masters of SQL Server, a published author, and a Microsoft MVP. He likes travel, Jeeps, Apple gear, jokes, and writing about himself in the third person. Read more and contact Brent.

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