Why We Love Our New SQL Critical Care® Video

SQL Server
3 Comments

We’re really excited about our new video because Epipheo managed to capture our work and our personalities. Here’s our favorite parts:

Brent Loves the Beer Pong

My favorite part is almost a throwaway gag – the database emergency is over, and our hero is moving on to other things:

Back to Work
Back to Work

It’s only on the screen for a second or two, just enough to make the viewer say, “Wait – is that guy doing what I think he’s doing?”

It captures the idea that nobody really wants to work with us. They want the SQL Server to be fast and reliable, and they want it to be invisible. They don’t really want to spend their time working on the database. They want to get back to adding features to their application, managing other servers, or … playing beer pong.

Tread carefully
Tread carefully

Doug Loves to Keep Servers Out of the E.R.

I get a lot of satisfaction from knowing that our clients not only learn to solve the problems they have, but also how to avoid them in the future. We don’t want our clients to be in the same pickle a few months later and need to call someone again. We value success stories over repeat business.

Jes Loves Teaching Rocket Surgery

This is exactly what we do:

Rocket surgery
Rocket surgery

We don’t just find and fix problems, we teach and train people so they are empowered to solve other problems going forward. At heart, I’m a teacher. I don’t hoard my knowledge, or try to be the one person who knows how to fix a problem.

Kendra Loves That Creepy Insect Moment

My favorite moment is the view of the SQL Server, right after the witch doctor fixes things up. It’s smiling but…. then an insect runs right over its teeth. Things are better, but you’ve got this weird feeling of dread. What’s really going on in there?

That creepy insect moment
That creepy insect moment

Epipheo captured this brilliantly. We never want to be the witch doctor. We built our process so that it doesn’t just make the symptoms of your problem go away, but empowers you to understand the cause and the cure.

Jeremiah Loves Saving Money

It’s true, I really do love helping our clients save money. I don’t want to be the person recommending a new infrastructure, built from the ground up, with fine Corinthian leather server racks. We joke about solving computing problems with money, but the truth is that we try to solve problems through ingenuity before we try to solve them with an AmEx.

Turn your head and pay up
Turn your head and pay up

Along the way to solving problems with our smarts and yours, we focus on just the important stuff. There’s no 4,300 page report. No incomprehensible advice. Just solutions to your problems.

So what was your favorite part?

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3 Comments. Leave new

  • I like the whole thing, though the server “spewing” really caught me by surprise!

    Reply
  • John Hennesey
    October 8, 2014 11:17 am

    Blue puke. Definitely the blue puke. I too watched it several times and giggled the whole way through…

    Reply
  • Brilliant!!, our DBA team works using this approach we also had learn, after many years of experience that is better to find the root of the problems and solve it there than just treat the symptoms and let them come back again (Like the witch doctor in the video). We also have learned to train our developers, BI teams and users to be better and grow with us on good practices for performance. We know that sooner or later a SQL server will experience and unexpected issue that at will require some special treatment. If we ever get in a situation where there are not clear solution or is beyond our current expertise is great to know that we can reach to your team for help.

    Reply

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