At SQLServerPedia, we syndicate blogs to help people get more exposure, build their brand, and enhance their careers. The cool thing about syndication is that the original post stays on your site, and the discussion happens on your site. SQLServerPedia just gradually brings you more readers over time.
The other option is to join up with an existing site and put your original content there. Bigger sites might already have more readers, and you get a lot more exposure right away. If you take that rocket ship approach, make sure you understand who owns your content, your conversations, and your readers.
“However, as of very recently InfoWorld has pulled my access and cancelled my blog of several years because they didn’t think I was writing often enough….The blog may stay online for a little while, but there’ll be no more updates. I’m told by a fairly reliable source that the guy who killed it is likely to delete all the content.”
Ouch. Remember, bloggers, no matter how good the relationship is with your blogging site today, everything can change over time. The site can sell out, the staff can change, and your content can disappear. Your content is your resume. When you give someone else complete control over your content, make sure you’re getting enough in return.
Don’t put all of your eggs in one basket – especially when it’s somebody else’s basket.