I’m a big believer that bloggers should run their own personal blogs, under their own personal domain names, to maximize their long-term investments in themselves. You’re building a brand for yourself, and you want to control that asset no matter what.
But What If You Want More Readers?
I’ve talked to bloggers who say they’re frustrated blogging on their own sites because they don’t have enough readers. They feel like they’re toiling alone in the dark, with nobody seeing their work. They’re not dying for readers, but they want to know that their work isn’t going in vain. If they post a valuable solution, a hard-to-write article, or a timely tip, they want to know that it’s going to benefit the most readers possible.
We’ve got a solution that lets you keep your independence and gets you more readers: syndicate your blog at SQLServerPedia. We’ll “echo” your blog posts from your own SQL Server blog automatically.
Syndication Means You Stay In Control
Syndicating your blog at SQLServerPedia doesn’t mean changing the way you write. If you’re like me, you blog about all kinds of things, not just SQL Server. We’ll help you set up a “SQL Server” category on your blog, and our syndication software only picks up blog entries in that category.
You can – and should – still blog about whale bacon, your favorite music, or your adventures in Vegas without feeling like you need to clean up your act for syndication. If you feel like blogging about personal stuff ten times in a row, then do that – we’re not going to pressure you to keep up a minimum number of SQL Server posts per week in order to be syndicated.
How You Benefit From Being at SQLServerPedia
At the bottom of every blog post on SQLServerPedia, we show a list of related blog posts. Take a look at the bottom of this post by Kevin Kline to see an example. If you blog about something related to an existing hot topic here at SQLServerPedia, your blog post will show up as a related post on that existing link – thereby getting you more readers.
We also put time and effort into publicizing our site. We give out SQLServerPedia t-shirts at user group meetings, PASS events, and code camps. We run ads for SQLServerPedia online and in print magazines. We threw quite a nice relaunch party at the PASS Summit, some of which I even remember.
And it doesn’t require any work on your end – no logins to manage, no new blog editor to learn, no copy/pasting between blog systems. We just automatically suck your blog entries out of your RSS feed.
Bring SQLServerPedia Readers To Your Site
You know me: I’m a very big cheerleader on building your own brand. I wouldn’t set this up if it wasn’t about building your own brand too.
In your syndicated blog entries, you should link to other personal blog entries you’ve made that your readers may find interesting. They click the link, they go to your site to read the article, and they see you as a person instead of a faceless SQL-only blogger.
You should also link to your Twitter feed so readers can communicate more with you, get to know you better, and ask questions about your blog entries.
What If You Don’t Have A Blog Yet?
If the whole concept of starting your own blog sounds like too much work, we’ve got an answer for that too: you can blog at SQLServerPedia without your own blog. We’ll give you an author account, show you how to use it, and let you write to your heart’s content. Our only restriction is that your entries need to focus on SQL Server.
If you want help getting started, one of our editors (probably me) can proofread and fact-check your work before you publish it. Write the draft on the web, and then ping us, and we’ll look it over for you before you post it just to make sure it makes sense. I’ve worked with a few up-and-coming bloggers, and they all seem to value that initial handholding to make sure they’re not doing something crazy.
Why Is SQLServerPedia Doing It?
Our mission for SQLServerPedia is to be the community-owned resource, built by the SQL Server DBA community, for the community. There are a lot of really good bloggers out there that have gotten burned out toiling away in the dark, and I don’t want them giving up. If it’s exposure you want, we can help you get it.
Plus, SQLServerPedia has guys like me and Kevin who blog at multiple sites. Syndication just makes this whole process easier, as you’ll start to see by my own blog posts being syndicated. My SQL Server blog posts will appear at both BrentOzar.com and at SQLServerPedia.com.
Getting Your Blog Syndicated
To get started, email email@example.com. We’ll work with you to answer any questions you might have, and we can have it set up in no time.